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SHIFT IT

A method for meeting triggers, decisions, and emotional pressure with clarity instead of collapse

SHIFT IT is a group coaching experience that teaches you how to pause inside the moment, interrupt reactive loops, and choose your response — without forcing regulation or bypassing what you feel

Wake Up to Your Life

An identity integration experience for people ready to live with intention & conscious choice.

SHIFT IT is an 8-week group coaching identity integration experience that empowers you to consciously create your life by stabilizing who you are, emotionally, energetically, and behaviorally.

Most people are already creating their reality, they’re just doing it unconsciously.
SHIFT IT helps you move out of autopilot and into awareness, responsibility, and choice, so the life you’re living actually reflects who you are.

This is not motivation. This is not manifestation. This is identity-level change through clarity, critical thinking, and aligned action.

Nothing Is “Wrong” With You — You’ve Just Been Living on Autopilot

You weren’t taught how to consciously create your life.

You learned how to adapt, survive, perform, and respond to what was expected of you.

Over time, those patterns became automatic, shaping your relationships, work, energy, and emotional life without your conscious input.

Burnout, dissatisfaction, or feeling disconnected from your own life isn’t a failure.
It’s often the moment awareness begins.

SHIFT IT exists to help you recognize how you’ve been participating in the creation of your life, and to show you how to do it intentionally instead.

Conscious Creation Starts With Responsibility, Not Self-Blame

SHIFT IT is grounded in a simple truth:

You are not to blame for how you learned to survive
but you are responsible for how you choose to live moving forward.

This work is not about fixing yourself, forcing change, or becoming someone else.
It’s about waking up to your agency and learning how to embody it consistently.

When identity is integrated — emotionally, somatically, and behaviorally, life stops feeling like something that happens to you and starts feeling like something you actively participate in.

This is how real change lasts.

How SHIFT IT Works

True transformation unfolds through four non-negotiable phases:

1. Awareness
See yourself clearly — without collapse, defense, or denial.

2. Emotional Processing
Release what you’ve been unconsciously carrying and reacting from.

3. Regulation
Stabilize your identity so choice feels safe, not threatening.

4. Embodiment
Live as the version of yourself you’ve consciously chosen — consistently.

This is how insight becomes lived experience — and intention becomes reality.

SHIFT IT is For You if…

  • You sense there’s more available in your life — and you’re ready to claim it

  • You’re done living reactively or on autopilot

  • You want to move out of victim mentality and into conscious self-leadership

  • You value depth, embodiment, and real responsibility

  • You’re ready to intentionally create a life that feels aligned, grounded, and fulfilling

    This is for the person who knows: “I’m responsible for my reality and I’m ready to rewire the parts keeping me stuck."

SHIFT IT is Not For You if…

  • You’re looking for quick fixes, affirmations, or surface-level mindset work

  • You want tactics to get a specific outcome or person without doing the deeper identity work

  • You’re focused on changing external circumstances rather than how you are showing up in your life

  • You want someone else to change your life for you

  • You’re not willing to take responsibility for your choices, patterns, and participation

  • You’re not open to slowing down and integrating change at a deeper, embodied level

    This work is about personal transformation, not controlling other people or outcomes.

Not Ready Yet?

See my entry-level programs and resources designed to increase your awareness, reconnect you to your power, and gently prepare you to take full ownership of the reality you're creating.

Why SHIFT IT Exists

SHIFT IT™ was created in response to a pattern seen again and again in personal development: insight without lasting change.

People learn, consume, and try harder, yet still return to the same patterns.

This work bridges that gap by offering a clear process for integrating awareness into lived experience.
Not by fixing or forcing, but by slowing down, recognizing unconscious patterns, and taking responsibility for who you are being.

SHIFT IT™ exists to move people out of endless self-improvement and into embodied, intentional living.

At the core of this process is a simple but often overlooked truth:
Real change starts with you.

Not with controlling outcomes.
Not with forcing positivity.
Not with bypassing discomfort.

Why Group Coaching

SHIFT IT™ is delivered as a group coaching program because the hardest part of the later stages of transformation isn't gaining insight, it's living it. The group provides accountability, real-time feedback, and support exactly when you need it: when you're practicing new behaviors and integrating change into daily life.

You're not left to figure it out alone. You have witnesses to your process, people who understand the work, and a container for turning awareness into embodied change.

You Are Already Creating Your Life

The only question is whether it’s happening by default, or by design.

SHIFT IT gives you the awareness, integration, and embodied responsibility to choose intentionally.

Founder of RESET IT!™, SHIFT IT!™, REWRITE IT!™, and EMBODY IT!™

Marquita Etter, BSN, JD

Meet Your Identity Transformation Coach

Marquita is an Identity Transformation Coach. She helps people think clearly, unlearn limiting identities, and align their behavior with the life they actually want not the one they inherited, adapted to, or survived. Her work is grounded, practical, and focused on real change, not surface-level inspiration.

You don't need another breakthrough moment.

You need alignment.

Get In Touch

Address: 5633 Topanga Canyon Boulevard, Los Angeles CA 91367

Hours of Operation:

Mon - Sat 8am to 6pm

Sunday – Closed

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